Do The Right Thing Poster & Lobbycard

Movie posters are limited in that they engage the viewer through a singular perspective. I challenged this by designing a poster whose full scope could only be seen through the lens of the Lobby Card. When viewed with one eye closed at a time, a different message is exposed. One eye shows "DO THE RIGHT THING" and the other displays "A SPIKE LEE JOINT and LOVE HATE."

Do The Right Thing Animation 2_2.gif